2024 Canton Fair cross-border export candy craze: In-depth analysis of foreign trade!

NEW With just one piece of candy, China's overall exports are already far ahead.

Judging from this year's Canton Fair, the most popular category among food categories is "candy".
Customers who specialize in exporting to the United States will have orders almost every week for FDA registration, and the export trend is very obvious.
NEW official data shows that my country's confectionery exports have hit new highs every year.
NEW Excluding the decrease in export volume during the epidemic, other years are "peak seasons for exporting confectionery."
When it comes to candy, many cross-border e-commerce foreign traders may be limited to "toffee, candy beans, lollipops", etc.
That's a big mistake. Old-style candies have been out for a long time, but there are many varieties of candies in the new era.
Let me give you some popular science:

1 The traditional classifications in the confectionery industry are: hard candies (with or without sandwich), cream candies, gel candies, polished candies, gum based candies, aerated candies and tableted candies.

From the perspective of cross-border e-commerce, the most popular high-end candies are: functional candies (chewing gum/vitamin candies), toy candies (with fun attributes), and social attribute candies (jumping candies, exploding candies, energy candies)
2 my country's confectionery industry chain is already very sound, and international high-quality, ordinary foundries have the strength to produce high-end confectionery.
Upstream of the confectionery industry chain: raw materials such as sugar, starch, and dairy products, as well as food additives, and food packaging materials, which already have fixed source factories specializing in exporting;
Midstream of the confectionery industry chain: specializing in the production of confectionery, accepting customer customization, and even having research and development capabilities. The three types of confectionery, medium, and low-end all have a certain production volume, and their quality can stand the test;
Downstream of the confectionery industry chain: supermarkets, convenience stores, online e-commerce platforms, and ultimately for consumers.
From the perspective of cross-border e-commerce, many cross-border e-commerce individuals have begun to participate in midstream "candy customization", exporting directly online on platforms such as Amazon/Independence. Generally,"high-end candies" are sold in conjunction with online marketing.
3 Remember that my country is the world's largest confectionery producer.
The biggest advantage of cross-border e-commerce is to use online power to promote mature domestic industries overseas, and the "confectionery industry" is undoubtedly one of the best tracks.